Social and Digital Marketing Lead

Are you looking to be part of a dynamic and growing team?

At Primo Foods, we’ve come a long way from our humble beginnings as a butcher shop to becoming Australia’s largest Smallgoods manufacturer. With a portfolio that include our much-loved products like bacon, ham, salami, and delicious protein snacks, we take pride in delivering quality products that enhance everyday family moments.

With over 3000 dedicated staff across manufacturing, distribution, sales, marketing, finance, quality and much more, we are constantly evolving and striving for excellence. We believe that our success is built on the foundation of our talented and passionate team members, underpinned by our Values, and we’re always on the lookout for great people to join us!

At Primo Foods, we believe in purpose and are committed to fostering a culture that emphasises community collaboration and personal growth. If you’re ready to take the next step in your career and want to make difference, we want to hear from you.

Join us and be part of something special, because we believe that “there’s good, there’s great and then there is Primo”.

Primo Foods is a proud business unit of JBS.

About the Role:

We have an exciting, newly created position as a Social and Digital Marketing Lead to join our team in Chullora, Sydney. This role will manage and execute the digital strategy for the Primo brand, targeting both B2C and B2B segments, including our Primo Direct to Consumer Deli Store. The position involves creating content and extending campaigns across digital platforms to increase brand awareness, customer engagement and loyalty.

Your responsibilities include (but are not limited to):

• Develop and execute tailored digital marketing strategies to engage both consumer and food service professional audiences.
• Align digital initiatives with business objectives, ensuring a unified approach across both B2C and B2B segments.
• Build a clear longer-term content calendar across both consumer and food service social platforms that aligns with key marketing initiatives and seasonal events.
• Create, curate, and manage a wide variety of high-quality content formats across digital platforms (but not limited to) websites, social media, and direct newsletters.
• Ensure content is relevant, compelling, and consistent with brand values, tailored for both consumer and food service professionals and able to be tweaked and applied across multiple uses.
• Oversee and grow the brand's social media presence across platforms like Facebook, Instagram, LinkedIn, TikTok and industry-specific channels.
• Engage with both consumer and food service communities, responding to inquiries, sharing insights, and building relationships.
• Plan, implement, and monitor digital marketing campaigns for both consumer and B2B channels (e.g., paid media, promotions, influencer partnerships).
• Optimize website content for both consumer and B2B SEO to improve visibility and traffic.
• Ensure the website delivers an exceptional user experience, guiding both consumer and food service professionals to the information they need in Australia, NZ and Export markets.
• Track key performance metrics (open rates, click-through rates, conversions) to refine strategies and ensure effectiveness.
• Oversee and manage paid media campaigns across social platforms.
• Use tools like Google Analytics, social media insights, and email metrics to monitor campaign performance across both consumer and food service channels
• Provide regular reports with actionable insights, optimizing strategies for improved outcomes.
• Work closely with internal marketing & sales to ensure alignment of digital campaigns with broader brand initiatives.
• Collaborate with external partners, agencies, and influencers to create co-branded campaigns and build brand engagement.

About you:

• 6+ years’ experience in a similar role in a fast paced FMCG environment
• Degree in marketing, business, or commerce
• Hands on experience delivering local digital strategy, execution, content and measurement
• Display resilience and adaptability – work well under deadlines and pressure
• Innate curiosity & passion to delivery better work, with a perseverance & growth mindset
• Creative thinker that translates insights and ideas into action
• You will have strong engagement & collaboration style, with a strong ability to influence & communicate effectively with our customers & within the business. 
• Effective communication and storytelling 
• Strong time management and attention to detail and accuracy
• Good analytical skills that enable coordination of data

Why work for Primo?

• Reward & Recognition program
• Access to novated leasing options
• Health insurance and retail discounts
• Ongoing training and career development opportunities

What next?

If you’re passionate and want to be a part of the largest meat, pork and salmon manufacturer and producer in Australia, this opportunity may be for you. Apply now!