Shopper Marketing Manager

Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels? 

Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight-led, omnichannel shopper marketing strategies across our retail, food service, and route-to-market customers. 

In this role, you’ll connect brand strategy with customer execution, owning the end-to-end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth. You’ll work cross-functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data-driven outcomes. 

Key Responsibilities

• Develop and execute shopper marketing strategies aligned to brand, customer and business priorities 
• Own the shopper activation calendar, ensuring strong cross-functional alignment and execution 
• Lead the development of insight-led, omnichannel campaigns across in-store, digital and customer programs 
• Drive campaign performance through clear measurement of ROI, incrementality, and optimisation insights 
• Manage agency partners and lead the development of impactful shopper marketing materials 
• Oversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service) 
• Own Primo’s retail media and eCommerce strategy, including Cartology, Coles360 and LocalEyes 
• Optimise digital shelf performance, including search, content, availability and visibility 
• Deliver campaigns that increase traffic, conversion, basket size and shopper loyalty 
• Manage multiple projects and budgets, ensuring delivery on time, in full, and within investment parameters 

What You'll Bring

• 3–5+ years’ experience in FMCG shopper marketing, trade marketing or a related field 
• Strong understanding of FMCG dynamics, retail customers and performance drivers 
• Proven ability to translate data and shopper insights into effective marketing strategies 
• Experience managing retail media and eCommerce platforms 
• Strong commercial acumen with the ability to influence P&L outcomes 
• Highly developed stakeholder management and influencing capability 
• Strong analytical, planning and project management skills 
• Tertiary qualifications in Marketing, Business or a related discipline 

Why Join Primo?

At Primo, we're committed to creating a workplace where people feel supported, valued, and connected. You'll also enjoy:

• Discounts on health insurance and a range of leading retail partners 
• Annual bonus program rewarding performance 
• The opportunity to influence category strategy at scale with a major national retailer 
• A collaborative culture focused on continuous improvement, growth, and commercial excellence 

If you’re ready to take ownership of shopper strategy and deliver high‑impact, data‑driven campaigns across a leading FMCG business, we’d love to hear from you. Apply now!