Marketing Manager

From humble beginnings as a butcher shop, Primo is now a household name on a journey to being a purposeful food brand. We hold market leading positions, across a house of brands, in multiple categories from Smallgoods to Cheese Snacking.  

We are truly local for local, dedicated to serving our Customers and Consumers without politics: strategy, production and execution starts and ends here, and we are not burdened by the overbearing processes and approvals that often constrain companies of our size.

And last but not least, we are building a culture to match the ambition and we are proud to be part of the JBS Group.

About the Role:

Primo Foods have an exciting opportunity based in Chullora for a Marketing Manager to work closely with GM – Marketing and the wider cross-functional team to continue to accelerate our growth in the ambient snacking space. 

This role will lead the entire brand mix and have ownership & delivery of ideation to commercialisation across the snacking portfolio. With communication and innovation as key parts of the growth strategy, you will also drive creative development, media strategy, packaging design along with customer strategy and engagement. 

Your responsibilities include (but are not limited to):

• Work closely with the GM - Marketing to develop annual plans and longer-term planning for the ambient snacking business.  This role will be accountable for delivery of Primo growth & profitability across markets and channels
• Collaborate with customer & category teams to deliver growth plans for our retail partners
• Development of a 3-year pipeline of compelling consumer innovation for Ambient Snacking.
• Interrogate data sources to unlock opportunity through deep understanding of consumer behaviour and needs
• Champion consumer trends and insights across the marketing and sales functions.
• Be the commercial lead for key innovation projects ensuring projects from ideation, through to launch and post launch
• Develop compelling & distinctive communication for new innovation that leverages our Primo Master Brand big idea
• Brief and manage end to end packaging design and delivery for all NPD
• Define clear, sizeable and incremental market opportunities for growth
• Budget management within target

About you:

• 6+ years’ experience in a similar role in a fast paced FMCG environment
• Degree in marketing, business, or commerce
• Hands on experience delivering local marketing & innovation
• Strong commercial acumen
• People management experience. 
• Creative thinker, strong project management & problems solving skills
• Effective consumer communication - brief writing | media | creative
• Good analytical skills that enable coordination of data, including MS-Office (primarily PowerPoint, and Excel) also Aztec and ideally a knowledge of Homescan and Quantium

Why work for Primo?

• Reward & Recognition program
• Access to novated leasing options
• Health insurance and retail discounts
• Ongoing training and career development opportunities

What next?

If you’re passionate and want to join a leading Brand, this opportunity may be for you. Apply now!