Category Manager

At Primo, the Category Managers sits at the centre of commercial decision-making—connecting Sales, Marketing, and our retail partners to drive category growth and deliver meaningful results.

This role will see you take ownership of emerging and high-growth categories, translating innovation into impactful, customer-facing plans. You’ll use data and insights to shape strategy, build compelling selling stories and influence outcomes with key stakeholders—both internally and externally.

It’s a fantastic opportunity for a commercially minded professional looking to step into a broad, high-impact role where you can truly make your mark and accelerate your FMCG career.

Key Responsibilities

•  Develop and execute insight-led category strategies aligned with business objectives
• Translate innovation pipelines into compelling customer plans and selling stories
• Analyse market trends, shopper behaviour, and sales/data insights to inform decisions
• Lead retailer category reviews and deliver impactful presentations
• Optimise assortment, pricing, and promotional strategies to maximise performance
• Act as a key link between Sales and Marketing to align priorities and execution
• Partner closely with retail customers to drive category growth and strengthen relationships
• Identify opportunities for innovation and continuous improvement within the category
• Contribute to forecasting and demand planning inputs

About You

• 3–5+ years’ experience in FMCG across Category, Sales, or Marketing
• Strong analytical capability with experience using market and shopper data
• Commercial mindset with exposure to pricing and promotional strategy
• Confident presenter with the ability to influence and engage stakeholders
• Collaborative, adaptable, and comfortable working cross-functionally
• Curious, proactive, and driven to deliver results

Why Join Primo

At Primo, we’re committed to creating a workplace where people feel supported, valued, and connected. You’ll also enjoy:

• Discounts on health insurance and a range of leading retail partners
• Annual bonus program rewarding performance
• Exclusive savings at the Primo onsite butcher & deli shop
• Free onsite parking for an easy commute
• A major FMCG business with long term career growth and development pathways
• Market leading brand
• A collaborative culture focused on continuous improvement, growth, and excellence

If you're ready to step into a pivotal commercial role and build your career at the centre of FMCG decision-making, apply now.