Brand Manager - Bacon

Are you a passionate, insights‑driven marketer ready to take ownership of one of Australia’s most iconic food brands?

We’re looking for a Brand Manager to champion the Primo Bacon portfolio—bringing strategy, creativity, and commercial acumen together to deliver category‑leading results.

In this role, you'll execute brand strategy, lead innovation from concept to launch, and collaborate cross‑functionally to bring best-in-class go‑to‑market plans to life. If you thrive in a fast‑paced environment and love turning insights into impact, this is the opportunity for you.

Key Responsibilities

• Support the development and execution of strategic brand plans that strengthen brand equity and drive category growth.
• Translate consumer and market insights into actionable recommendations that guide brand positioning, innovation priorities, and marketing activities.
• Work with creative, media, and cross‑functional teams to deliver integrated campaigns on time, on budget, and supported by robust brand tracking.
• Lead new product development and renovation projects from ideation through to launch, ensuring alignment with Stage Gate and IBP processes.
• Partner with Sales to deliver strong go‑to‑market plans that maximise in‑store visibility and shopper engagement.
• Monitor sales performance, market share, ROI, and promotional effectiveness to identify opportunities and potential risks.
• Optimise campaign and brand strategy based on in‑market results and performance insights.
• Manage the brand budget end‑to‑end, ensuring strategic allocation, accurate forecasting, and strong ROI across all initiatives.

What You’ll Bring

• Degree in Marketing, Business, or Commerce.
• 3–5 years FMCG experience, ideally within food or beverage.
• Demonstrated success delivering brand marketing and innovation initiatives with measurable business impact.
• Strong storytelling and influencing skills with stakeholders across all levels.
• A consumer‑centric, data‑driven mindset and strong commercial acumen.
• Experience managing integrated campaigns from briefing to media activation and in‑market optimisation.
• A resilient, proactive, and collaborative working style with excellent attention to detail and time management.

Why Join Primo

Primo is Australia’s leading smallgoods brand with a proud history of delivering products that Australians love. Here, you’ll join a passionate, fast‑paced team where ideas matter, collaboration thrives, and your work has real impact. You’ll have the opportunity to shape the future of a nationally recognised portfolio, drive meaningful brand innovation, and continue to grow your marketing career in a supportive, forward‑thinking environment.

Ready to Make Your Mark?

If you're excited to shape the future of the Primo Bacon portfolio, we’d love to hear from you.

Apply now and help us bring Australia’s favourite bacon to even more tables.