National Field Sales Manager - Independent Retail

Ready to take the lead in one of Australia’s most recognised food brands?

Primo is searching for a dynamic, commercially savvy National Field Sales Manager – Independent Retail (Sydney or Melbourne based) to drive the execution of our sales strategy.

In this influential role, you’ll coach and empower a team, partner with key stakeholders, manage key MSO’s and play a pivotal part in accelerating our growth across the Independent Retail landscape.

If you thrive in fast paced environments, love building high performing teams, and bring a passion for delivering exceptional commercial outcomes — this is your opportunity.

Key Responsibilities

• Lead, develop and motivate a field sales team to deliver budgeted sales, distribution growth and strong in store execution.
• Formulate and execute commercial sales plans, optimise pricing and product mix, and enhance channel profitability.
• Analyse market performance, identify opportunities, and adjust strategies to maximise results across the Independent Retail channel.
• Drive the successful delivery of NPD launches and marketing programs in partnership with cross functional teams.
• Build strong relationships with Metcash, MSOs and internal stakeholders across Operations, Supply Chain and Marketing.
• Champion CRM utilisation (Microsoft Dynamics), route optimisation, compliance, safety culture and operational excellence within the field team.
• Embed a culture of coaching, accountability and continuous improvement to elevate team capability and performance.

About You

• Proven experience leading state or national field sales teams within FMCG, independent retail, manufacturing or distribution environments.
• Strong commercial acumen with the ability to analyse data, forecast trends and make confident, profitable recommendations.
• Exceptional communication, negotiation and relationship building skills, with a track record of influencing at all levels.
• Strategic thinker who excels in fast paced environments and can lead effective execution while managing multiple priorities.
• Highly organised, resilient, self driven and skilled at leading through change while maintaining a strong customer and people focus.
• Experienced in CRM systems (ideally Microsoft Dynamics) and committed to driving field team engagement and adoption.

Why Work at Primo

Join a business with a proud heritage, strong national footprint, and a commitment to investing in its people. At Primo, you’ll benefit from:

• Discounts on health insurance and a range of leading retail partners
• Savings at the Primo onsite butcher shop
• Free onsite physio and chiropractor services

…and the opportunity to truly shape the performance and culture of our national field operations team.

Ready to make your mark?

If you’re an energetic leader who’s passionate about driving commercial success and developing high performing teams, we want to hear from you.