Area Manager Food Services SA

Ready for a role where you can make an impact, build relationships and grow your career with a well‑known national brand? This is your opportunity.

As an Area Manager, you’ll take ownership of the South Australian Foodservice and Retail Independent portfolio, working closely with customers to grow sales, strengthen product presence and build long‑term partnerships.

This is a hands‑on, customer‑focused role where you’ll be driving opportunities, supporting outlets and ensuring Primo continues to be a trusted supplier across the region.

You’ll combine your commercial acumen with a passion for customer engagement to expand our product portfolio, introduce new lines quickly and effectively, and identify opportunities that drive profitable growth. Supported by experienced national teams, you’ll represent Primo with professionalism and pride — making a tangible impact on how our brand shows up across South Australia.

Key Responsibilities:

• Manage and service Foodservice and Retail Independent customers
• Execute high‑quality planned calls in every outlet
• Promote Primo’s full product portfolio and maintain a strong, professional presence in market
• Drive speed‑to‑market for new lines and identify incremental display opportunities
• Complete layouts in Retail Independent stores within agreed timeframes
• Work collaboratively with Sales, Marketing, R&D, Supply Chain and the National Contact Centre
• Action all customer complaints within the agreed timeframe
• Improve process and communication to achieve reduction in pricing claims
• Maintain accuracy and discipline within the CRM system

What you'll bring:

• Experience in FMCG, smallgoods, retail sales or distributor environments, with strong commercial acumen
• Proven ability to sell, negotiate and influence customers to drive outcomes
• Strong communication skills, both written and verbal, with confidence presenting information clearly
• Solid analytical and financial capability
• Highly organised, resilient and self‑motivated, with a positive, customer‑focused mindset
• Ability to build strong relationships and manage challenges calmly and professionally
• Degree / Tertiary qualifications

Why work for Primo:

• Be part of a respected and well‑established national brand with strong customer recognition
• Work with supportive leaders and collaborative cross‑functional teams
• Enjoy a dynamic field role where every day brings variety, relationships and real impact
• Opportunities for professional development and long‑term career growth
• A culture that values innovation, teamwork and delivering excellence for our customers
• Health insurance and retail partner discounts

Ready to apply?

If you’re a proactive, customer‑focused sales professional who thrives on building relationships and uncovering opportunities, we’d love to hear from you.