From humble beginnings as a butcher shop, Primo is now a household name on a journey to being a purposeful food brand. 

We hold market leading positions, across a house of brands, in multiple categories from Smallgoods to Cheese Snacking. 

We are truly local for local, dedicated to serving our Customers and Consumers without politics: strategy, production and execution starts and ends here, and we are not burdened by the overbearing processes and approvals that often constrain companies of our size. 

And last but not least, we are building a culture to match the ambition and we are proud to be part of the JBS Group.